Right Off the Bat – Oxi Fresh Carpet Cleaning
It’s rare for people to have success the first time they start a new job or hobby. The first time a painter picks up a brush, a writer grabs a pen, or a pianist touches the keys, don’t expect their inherent genius to flow forth. That sort of success generally doesn’t appear until after years of blood, sweat, and tears. Unfortunately, new businesses are often in a similar position, where success and profit seem a long ways off. Many owners burnout before they overcome this obstacle, making it one of the greatest challenges a company will face.
When an Oxi Fresh Carpet Cleaning franchise starts we know that they will face a similar challenge, especially since they have to compete against the other carpet cleaning companies out there. But as part of our continuing goal to provide the best possible franchise support, we’ve been working to help others overcome this hurdle via a marketing strategy that gives our new franchisees the edge they need. One of the key features of this plan is signing our new owners up for Groupon – an company that offers great deals made possible through the power of group buying. People love these offers and usually hundreds are bought. This is not only a welcome influx of income for the franchisees, but, more importantly, it introduces a lot of people to the amazing and deep cleaning of Oxi Fresh!
And if you want evidence of Groupon’s amazing pull, look no further then two of our newest owners, Dia Rose and Michele Robinson. These two new franchisees signed up for Groupon and, before their first day of live carpet cleanings, booked nearly 5oo jobs between them. Dia of Oxi Fresh of Northern Kentucky had this to say: “Oxi Fresh’s marketing system really helped us get off to a racing start. Before we even began cleaning carpets, our phones were ringing off the hook with people looking to have their carpets cleaned with our ‘Green’ technology.” Michele Robinson, with Oxi Fresh of Central Maryland, was also shocked at the resoundingly positive results.
Groupon, of course, isn’t the only tool we’ve been using to help our Franchise owners overcome the initial challenge of opening a business, but it has been a great way to give them the extra help they need to succeed. You can read more about our success with Groupon by clicking here.