Business won’t be “business as usual” again. The advent of social media has changed the way we can interact with each other, both on a person-to-person and a business-to-consumer level. A tweet can turn a wary consumer into a customer for life or vice versa. But this change isn’t limited to how we can interact with one another. What people value has shifted over the last few years, creating an environment that encourages the growth of green-conscious companies. A lot of people now value and make deliberate efforts to support companies and stores that try to reduce their impact on the environment.
In order to be responsible and to see better returns, businesses need to be environmentally friendly – and many are succeeding at being green . Oxi FreshCarpet Cleaning is an example of this trend. Our water-conserving system employs cleaning solutions designed to be safe for families, pets, and the environment. But as a green carpet cleaner, it can be easier for us to recognize what we need to do to be green. We have to use a lot of different products, so we always work to ensure they are as safe and effective as possible. But what if you run a retail store or work as an accountant? What are the green means you can employ? Here are four tips that can help you out.
1.) What’s Your Waste?
Every business will have an item or items that they use frequently and will consequently produce related waste. For Oxi Fresh, it’s product bottles. For many stores, it’ll be the cardboard, plastic, styrofoam, and pallets that were used to ship products. For others it might be organic waste – coffee grounds for example. Identify the chief waste product of your business and, if you haven’t, institute a recycling program. If your waste product isn’t a traditional recyclable, go to www.earth911.com and use their search function to find a place you can recycle it.
2.) The Paper Trail
No matter what your main waste product is, every business uses paper. You print a menu, you create a inventory list, you print out a legal document – no matter what, you’ll end up with a lot of paper laying around. The simplest thing to do is to recycle and by all means do so, but being green doesn’t start at the recycling bin. Try to eliminate unnecessary paper use by paying bills online, implementing an electronic filing system, and discouraging wasteful printing. Recycling is great, but never having to recycle due to good planning is even better.
3.) Freshen Up
Of all the Green Means in this list, this one can be the most expensive – but it can also end up saving you the most as well. Make sure that your building is energy efficient by installing energy saving lightbulbs, low flow toilets, and seeing if the building is properly insulated. This isn’t something most of us can do all at once, both in terms of time needed and budget, so it’s good project to spread out over time.
No, I didn’t fall asleep on the keyboard. I’m referring to the Four R’s – Reduce, Reuse, Repair, Recycle. Yes, Repair is one of them. There’s not much to say about the R’s that hasn’t been said a million times already. Be sure to apply them to your business in the ways we’ve already discussed and in any other ways you see fit.
Hopefully these tips will be of help to you as you strive to make your business more green. Knowing that you’re helping the environment – and therefore everyone in it – is a great reward. Another reward though, is that if customers know you’re green, they’re more likely to appreciate your business and return. So be green and let those colors show and if you have any green tips, be sure to share them in the comments below!